This weekend, local concertgoers will get to take in the first of many outdoor music festivals taking place this summer in Arizona.
The Pot of Gold Music Festival will span four days over St. Patrick’s Day weekend at Tempe Beach Park from Mar. 13-15, except Monday, and starting back up again on March 17. With its 29-band line-up, it’s grown to be one of the largest musical gatherings in Arizona, topping both Country Thunder and U-Fest this year.
“This is an expansion of the annual St. Patrick’s Day concert we have done since 2004. In 2014, we expanded to two days and 2015 brings four days,” said Pot of Gold concert producer, Tom LaPenna.
The festival will feature a wide array of bands, rap artists and singers including college favorites Kendrick Lamar and Fall Out Boy. Organizers aimed to produce the new and freshly eclectic mix of music now synonymous with big summertime concerts such as Coachella and South by Southwest. Up and comers like Schoolboy Q, Milky Chance, Bleachers, Aer and more are slated to play.
“Mixing genres has been going on since the earliest music festivals and definitely continues today,” said LaPenna. “Adding up and coming acts we like that hopefully the fans will enjoy as well [was priority].”
Although the festival will have plenty of new acts on hand, old-school music lovers will not be left disappointed as 90s nu-metal and alternative rockers, Korn and Chevelle will perform on the tail-end day of the show, Saint Patrick’s Day. The show also features a handful of classic dub-rock artists such as Slightly Stoopid, The Expendables and Tribal Seeds.
“I love hearing about new bands,” said Pot of Gold attendee, Liz Root. “But I’m most excited to see Dirty Heads, to see them play ‘Cabin by the Sea.’”
The concert tickets are $49 per day compared with most other summer concerts, which are $100 and up. Organizers were able to keep costs down by working with individual bands and artists.
“We actually had some tickets priced at $29 and $39, which sold out the first day they went on sale,” said LaPenna. “Ticket costs all start with talent fees. If I can keep the ticket price down, it will be based upon the overall package price of all bands.”
In addition to the summertime tunes, patrons will also be able to enjoy various food, beverage and alcohol vendors, display tents, contests and much more.
“We have a food court, beer garden and vendors midway that will have everything from clothing, jewelry, novelty items, walking on water, face painting, and trip giveaways through Sears Vacations, to name a few.” said LaPenna. “In the beer garden we will have Bud, Bud Light, Goose Island IPA, Shock Top, New Amsterdam Vodka, Camarena Tequila and Shellback Rum.”
For concertgoers and music lovers alike, the Pot of Gold Music festival will offer a chance to relax, dance and take a break from their busy lives this summer. It could even take them back to a time when they weren’t so busy.
“I think people love concerts so much because music triggers happy memories,” said Root. “It lets us escape from the trials and tribulations of everyday life.”
Concert organizers couldn’t agree more with the sentiment.
“Music is a universal language. Being in a community of music fans at a large gathering is the best. I am a fan and feel strongly about that.,” said LaPenna.
The Pot of Gold music festival opens at 3 p.m. on Friday and Tuesday and 12:30 p.m. on Saturday and Sunday. For more information visit www.potofgoldaz.com.