Viva PHX aims to dazzle alternative music fans

The arrival of Viva PHX happens in downtown Phoenix in March. The festival, unique in its nature, is inspired by the infamous South by Southwest (SXSW) festival in Austin, Texas.

Lacking the massive film and conference features that SXSW Festival is known for, Viva PHX sets out to mirror the music festival side of SXSW. SXSW are known for organizing its music festival all over downtown Austin during their six day long music festival. In 2015, 2,266 artists were showcased in 106 venues and stages.

Last year’s Viva PHX welcomed 7,500 concert-goers, according to Charlie Levy with Stateside Presents, who set up and organize Viva PHX.

“The music line up is really exciting and very diverse. We have bands from all over the US and even some from Australia, Mexico and the UK,” Charlie Levy stated.

In the same light as SXSW, Viva PHX sets out to host performers across various venues all of which will be sprawled out across downtown Phoenix. This year Viva PHX will host 65 bands in 15 different venues. The hub of Viva PHX will take place at Cityscape with additional venues set to include Crescent Ballroom, Last Exit, Monarch Theatre and Valley Bar.

Apart from the local and worldwide acts set to take the stage at Viva PHX, the type of music played will suit the taste of various generations of music, old and modern. “Plus, really excited for some of the older stuff – Biz Markie, Rocket from the Crypt and Salvador Duran” Charlie Levy stated.

“The Central Ave stage with Crystal Castles, Neon Indian and Beach Fossils is going to be great,” Levy said.

When asked about additional features at this year’s festival that attendees should be on the lookout for, Levy mentioned the Boiler Room at the Masonic Temple and the Valley Bar.

Because Viva PHX will have 65 bands packed into one day, it would be wise for those planning on attending to create their own schedule on artists to see as well as take into account how much time it will take to get around from venue to venue. It should be noted that some venues will be 21 and over.

The price of admission to this year’s Viva PHX is set at $22, with and optional $45 fast pass. Those who purchase a ticket must exchange it for a wristband the day before the festival at Talking Stick Resort Arena from 12 p.m.– 7 p.m. and the day of the festival starting at 3 p.m. This wristband will give access to every venue set to host a performer included in the Viva PHX lineup.

Tickets are available at Crescent Ballroom, Stinkweeds Records, and Doors are set to open the night of the event on March 12 at 6 p.m. with performers hitting the stage at 7 p.m. 

Leave a Reply

Your email address will not be published. Required fields are marked *